Why is clean, non-toxic beauty so important?
The cosmetics industry puts 80,000 untested synthetic chemicals into personal care products.
60% of everything you topically use is absorbed into your bloodstream.
The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.
The personal care industry in the U.S. is unregulated, leaving companies to make their own decision on what is considered safe with no government oversight. The US has only banned 11 ingredients to date (the European Union has banned more than 1,300 chemicals).
The average American woman uses 10-12 personal care products a day containing more than 100 chemicals that we ingest, inhale, and absorb through our skin.
hormone disruption, developmental disabilities,
birth defects and other health problems.
Scary, Right?!Don't Panic, We Have Good News Too...
Because of knowledgeable and health conscious consumers like yourself, there are hundreds of natural brands available and new ones being launched daily
We offer 40+ natural and organic brands that feel good and do good without the toxins
Nontoxic and high-performance are no longer mutually exclusive
We carefully examine every ingredient, so you don’t have to
At Bella Verite, we love effective products, beautifully pigmented makeup and high quality ingredients that are not harmful to our health or the earth. We test and check to make sure our products do not carry any of the biggest offenders from our Blacklisted Ingredients List. Let us do the vetting and label research for you!
Top 5 biggest offenders and where to start:
Deodorants are one of the worst offenders. Conventional deodorants contain aluminum, which can lead to Alzheimer’s and cancer. Antiperspirant prevents the body from sweating and "purging toxins," which, when trapped, find their way into the lymph nodes, where they concentrate and contribute to the cellular changes that lead to cancer. Patients diagnosed with breast cancer, are encouraged to immediately change their deodorant. One out of eight women will develop breast cancer in her lifetime. Let’s lessen that risk by switching to an effective, yet natural deodorant.
Shampoo & Conditioner
Hair products are among the most toxin-laden in the beauty industry. They contain endocrine-disrupting preservatives, potentially carcinogenic plasticizers, powerful fragrances and sulfates. All of which, are very common ingredients among hair care products. We directly apply these chemicals into our porous scalp area. Not only that, we end up with them all over your body, while also inhaling toxic infused steam produced in the shower. Switching to clean hair products will make a big difference in your toxicity exposure levels. Clean shampoos are significantly less stripping, since they don’t use industrial sulfates and detergents.
Sunscreen is notorious for containing toxic, hormone disrupting and skin irritating chemicals. Chemical sunscreen actually penetrates right into your bloodstream. It works by absorbing the UV rays and converting them into heat that is released through the skin. The chemical ingredients oxybenzone can linger in our bodies for five days after a single application. Scientists have measured these chemicals in blood, urine, and breast milk. Sunscreen chemicals are linked to health issues from allergies and skin reactions, to an increased risk of infertility and cancer. Natural mineral sunscreens, on the other hand, are the safest because it acts like a physical block. It sits on top of your skin, and works by reflecting away the sunlight.
It’s easy to ingest lip balm or lipstick, lip products are one of the few makeup products that are directly consumed each time we apply it, which means it’s extra critical to get a non-toxic version of this beloved beauty staple. Whether you’re eating, drinking or licking your lips, there’s no escaping the fact that a large amount of your lipstick ends up being ingested. It is estimated that out of the approximately 9 pounds of lipstick used throughout the average consumer’s lifetime, about 30 percent ends up being swallowed.
Conventional body moisturizers are loaded with fragrance and other chemicals that you don’t want all over your body. Your skin is the largest organ and has the most to gain by going green. If you're trying to decrease the number of chemicals you're exposing yourself to, the most effective way to do it is by starting with the products that cover the greatest surface area of skin.