Looks underwhelming and dupe-able in the pan. I don't even like powder shadows. BUT I LOVE THIS SHADOW. I honestly have to go out of my way to not wear it daily. Perfect in the crease and under the eye with just mascara for a laid back but still standout look. Also works with any other shade, warm or cool, to add depth. The shade is the perfect definition shade for my light/med warm toned skin, blue eyes and blonde hair. Stays all day, no creasing even when worn by itself on my naturally oily skin. Outstanding product and justifies the insane price.